In an earlier post, I suggested that it is wise for a freelance writer to have a blog. I still agree with that concept, but which will bring in more money? A blog or a website?
Well, there are quite a few things to consider.
Website Creation
Not everyone has what it takes to create a website. It takes some HTML knowledge, or knowledge of software that can create websites, a web host, SEO knowledge and a host of other things. You need a domain name, site host, etc., etc. All of that takes time, effort and some money.
Blog Creation
You can create a blog in 10 minutes or less depending on your blog-hosting site. After all, I have this blog here on the Today.com domain and it took just a couple of minutes. I don’t need to have intricate HTML knowledge or look for software to create my site. So, when it comes to ease of use and setup, a blog wins hands down.
Cha Ching Factor
Here’s where the hard work pays off. It’s been my experience that websites generate more money than blogs do. Wait…before you post comments about all of the successful blogs that are earning money hands over fist, stop to see how long they’ve been around and how large their following.
Just for grins, I started a website. It started earning money within the first few days and the earnings were starting to grow. Then I decided I didn’t want to spend the time coding, formatting and doing all of the stuff that needed to be done with a website so I converted it into a blog.
A blog is so much easier to maintain, but I’ve got to tell you, the earnings plummeted immediately. I found that Google AdSense and my other advertising worked better when the site was a website and not a blog. I have the exact same content, but just in a different format. Go figure.
One Person’s Experience
I enjoy the blogging format because it’s much easier to write content. It’s less formal and doesn’t take as much time to put together a post as it does an article. In my opinion, websites have more of an authoritative quality, where as blogs seem to share the wisdom and experiences of the blogger on a more personal conversational level.
And The Purpose Is????
What I’m trying to say is that as a freelance writer you should have a web presence to showcase your writing abilities. If you have the time and inclination, I also recommend that you spend a little of your spare time creating a website. You may find that it is more financially rewarding in the long run.